The incredible ‘DJ Self Born’ is back with his third release entitled ‘Rich Plug, Poor Plug’.

The incredible DJ Self Born is back with his third release entitled ‘Rich Plug, Poor Plug’. ‘Rich Plug, Poor Plug’ from DJ Self Born boasts 15 new tracks featuring artists like Conway The Machine + Westside Gunn, Benny The Butcher, Pusha T, Jadakiss, Joey Badass, Fabolous, Nas + Lauren Hill and more.

DJ Self Born previously co-produced the seminal album “Dreams Still Inspire” from ‘Abstract Mindstate’ with global Hip-Hop legend Kanye West. This exciting new release from DJ Self Born follows his previous successful releases “Heaven is a studio, GOD is a DJ” and ‘Bigger Than Rap Music’.

‘Rich Plug, Poor Plug’ features a selection of hot new tracks that concentrate on the theme of fatherless sons seeking advice and assistance on the streets from a ‘plug’. Featuring the efficient, creative and visionary mixes, production, scratches and arrangements of the mighty DJ Self Born. This album shines in a world of mediocre Hip-Hop, taking influences from classic Hip-Hop and mixing that with new dope beats, audio snippets and upfront rap magic, that tells a real story of the streets.

What is a plug ?

Households today are missing more and more fathers being present in their children’s lives. With that said, fatherly advice is either non-existent or supplemented by the mother’s best efforts. In distressed communities, a fatherless son seeking guidance from a man, unfortunately, can find that direction in the streets… usually from what we know as “a plug”. At that point, the PLUG replaces the DAD…

Following up his 2 successful projects, DJ Self Born has adapted the popular book “Rich Dad, Poor Dad”, by Robert Kiyosaki into a musical journey of young men figuring out life without resources or financial literacy.


  • a term used to describe someone who is a resource for obtaining something
    valuable that would otherwise be difficult to obtain.
  • slang for a drug dealer, who supplies lesser drug dealers with their drugs. Also
    referred to as a drug ‘connect’


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